LTV (Lifetime Value)
The total revenue a single subscriber generates over their entire relationship with a creator, from first subscription to final payment.
LTV (Lifetime Value) is the total revenue generated by a single subscriber from the moment they subscribe until they cancel. It includes subscription payments, PPV purchases, tips, and custom content spending over their entire subscriber lifetime.
LTV is the most important metric for evaluating the health of an OnlyFans business. If your LTV exceeds your CPA, your business is profitable. The higher the ratio of LTV to CPA, the more aggressively you can invest in growth.
Improve LTV by increasing retention, upselling effectively, and providing consistent value that keeps subscribers engaged month after month.
Frequently Asked Questions
How do I calculate OnlyFans subscriber LTV?
LTV = Average monthly revenue per subscriber × Average subscriber lifespan in months. Include subscription fees, PPV purchases, tips, and custom content.
What is a good LTV for OnlyFans?
A good LTV is at least 3-5x your CPA. If your subscription is $10/month and average subscriber stays 3 months with $20 in PPV, your LTV is ~$50.