Mass Message
OnlyFans' feature for sending a single message to multiple or all subscribers at once, commonly used for PPV distribution.
The mass message feature on OnlyFans allows creators to send a single message to all subscribers (or filtered lists) simultaneously. This is the technical platform feature behind the mass DM strategy that drives the majority of revenue for top creators.
Mass messages can include text, photos, videos, and PPV locks. Creators can target specific subscriber segments — active vs. expired, high spenders vs. new subscribers — for more effective messaging.
Frequently Asked Questions
How do I send a mass message on OnlyFans?
Go to Messages, click New Message, select multiple recipients or use the "Select all" option, compose your message with optional PPV lock, and send.
Can subscribers tell if a message is a mass message?
No, mass messages appear identical to individual DMs. Subscribers cannot distinguish between personal and bulk messages.